NATS Cascades

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NATS 4
Billers Admin
The Billers Admin
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NATS Cascades
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Autocascade
Hidden Cascades
Geo-Targeting Cascades
Post-Biller Templates
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Cross Sell Supported Billers
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Packageplus Supported Billers
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NATS 3
Billers Admin
Biller
Cascade
NATS Cascades
Adding Cascades
Biller Cancel Promotions
Cascade Weight
Autocascade
Hidden Cascades
Geo-Targeting Cascades
Type-In Cascade
Post-Biller Templates
Extra Biller Fields
HTTPS Gateways
Payment Deduction
Timed Cascade Rules
Multiple Biller Accounts
Upgrade Plus
Adding a Biller

What Are Cascades?

Cascades send surfers through multiple billers to increase sign-up probability.

Cascades At A Glance

If a biller denies a surfer transaction, the surfer is sent to the next biller. The diagram, Figure 1.1, provides a simple, graphical representation of this process:

Figure 1.1 - Example Cascade Model

Surfers are sent from one biller to the next until they complete a transaction or the surfer reaches the end of the Cascade. A cascade ends with either of the two special cascade steps: Stop Cascade or Switch Cascade step. For example: a credit card cascade might switch cascade to a check cascade.

Each Cascade has a description attribute, which is displayed to the surfer on the Join Form. Usually this description is "Join by payment type." By selecting a payment type, the surfer transparently selects the Cascade to handle their transaction.

Cascades can also geo-target whole Cascades or individual Cascade steps using the GeoIP program. Geo-targeting sends surfers from one location to a different cascade than surfers from another location.

NATS can also randomly choose the cascade a surfer sees. For example: you can divide your surfers between two billers to test the biller's effectiveness.