NATS For Networks Offer Goals

From TMM Wiki
NATS For Networks
For Affiliates
Automatic SubIDs
Affiliate Stats Dumps
Affiliate Custom Pixels
Affiliate Host and Post
Affiliate Area
Affiliate Account Details
Affiliate Account Change Log
Affiliate Creatives
Affiliate Creatives Search
Affiliate Settings
Affiliate Custom Pixels
Affiliate Linkcodes
Affiliate Linkcode Settings
Affiliate Login History
Affiliate Messages
Affiliate Dashboard
Dashboard Key Statistics
Dashboard Statistics Summary
Affiliate Payment History
Quick Links
Affiliate Referrals Report
Affiliate Referring URL Report
Affiliate Remote Login
Affiliate Signup
Affiliate Statistic Filters
Affiliate Statistic Views
Affiliate SubIDs
NATS For Networks Setup
Creating Admin Accounts
Tracking Domain
Edit Affiliate Text
Edit CSS Colors
Getting Started Admin
Quick Start Guide
Tracking in NATS For Networks
Pixel Builder
Postback Examples
Replacement Variables
Currency Exchange Rates
Admin Dashboard
The Admin Dashboard
Reporting Admin
The Reporting Admin
Track and Strack
  Report Breakdowns
Profit and Loss Report
Subscription Report
Transactions Reports
Affiliate Ratios Report
Affiliate Managers Report
Referral Tier Payouts Report
Referral Signup Payouts Report
Additional Commissions Report
Graphical Affiliate Comparison Report
The Single Day Comparison Report
Actual Affiliate Payments Report
Offers Admin
The Offers Admin
Offer Setup
Affiliate Referrals
Tracking Domain
Commission Changes
Suppression Lists
Pixel Builder
ID Numbers
Offer Partner
Offer/Landing Page Redirection
Setting Rules
Admin Host and Post
Offer Goals
Affiliates Admin
The Affiliates Admin
ID Numbers
Affiliate Managers
Affiliate Referrals
Affiliate Activation
Admin-Only Settings
Affiliate Overrides
Creating Admin Accounts
In-House Accounts
Add Manual Sale
Manual Invoice
Affiliate Documents
Affiliate Enabled Offers
Change Affiliate Status
Account Changes
Advertisers Admin
The Advertisers Admin
Account Changes
Advertiser Invoices
Generate Invoice
Advertiser Approval
Change Advertiser Status
Customers Admin
Customers Admin
Manually Adding a Customer
ID Numbers
Payments Admin
The Payments Admin
Payvia Types
Payout Periods
Payvia Dump Formats
Payment Dump Entry Numbers
Payment Dump Variables
Check Functions
Setting Rules
Payment Methods
API Overview
GET /service/ping
GET /service/set_currency_exchange_rates
POST /advertiser/add_advertiser
PATCH /advertiser/edit_advertiser
GET /affiliate/get_links
GET /affiliate/get_single_link
GET /affiliate/search
GET /affiliate/decode_trackingcode
PATCH /affiliate/edit_affiliate
POST /affiliate/add_affiliate
POST /affiliate/affiliate_login_ips
GET /creative/get_creatives
GET /creative/get_creative_fields
GET /creative/get_creative_rules
PATCH /creative/delete_creative
PATCH /creative/edit_creative
PATCH /creative/edit_creative_rules
PATCH /creative/undelete_creative
POST /creative/add_creative
POST /creative/add_creative_rule
POST /creative/delete_creative_rules
GET /offer/check_orderid_exists
GET /offer/get_commission_changes
GET /offer/get_conversion_caps
PATCH /offer/activate_offer
PATCH /offer/edit_landing_page
PATCH /offer/edit_offer
PATCH /offer/pause_offer
PATCH /offer/set_commission_change_payouts
PATCH /offer/set_enabled_affiliates
PATCH /offer/set_offer_categories
PATCH /offer/set_offer_countries
PATCH /offer/set_offer_goals
PATCH /offer/set_offer_groups
PATCH /offer/set_offer_marketing_types
PATCH /offer/store_offer_ips
POST /offer/add_commission_change
POST /offer/add_landing_page
POST /offer/add_offer
POST /offer/add_tracking_domain
GET /report/profitloss
GET /report/transaction
PATCH /customer/lock
PATCH /customer/unlock
GET /customer/export
PATCH /customer/forget
GET /transaction/transaction_payout_preview
PATCH /transaction/transaction_update_revenue_by_orderid
PATCH /transaction/transaction_update_revenue_by_transaction_hash
POST /transaction/process_void
POST /transaction/process_chargeback
POST /transaction/process_reversal
GET /transaction/click_details
Creatives Admin
The Creatives Admin
Add New Creatives
Add New Creative Type
Tracking Code
Code Builder
Track and Strack
Setting Rules
  Default Creative Types
Creative Types
Image Banners
Flash Banners
Dynamic Text Banners
Video Download
Video Embed
Page Peels
IM Popups
Footer Ads
Page Ads
Communications Admin
The Communications Admin
Add News Item
Sending Messages
Signup Questions
Configuration Admin
The Configuration Admin
Affiliate Signup Postback URL
Edit Affiliate Text
Edit CSS Colors
Freeform Date
Affiliate Custom Signup
Tracking Code
Tracking in NATS For Networks
Void Conversions Remotely

Overview and Setup

A surfer's click can lead to different events that you may want to track with NATS for Networks. The default events that can be tracked are:

  • conversion - the initial transaction for a customer
  • continuity - any transaction after the initial (commonly used in recurring subscription models).

For any other events that you want to track, NATS for Networks allows you to define custom events called "Offer Goals". One common example of a Goal is a free signup or registration.

To set up custom goal tracking for an offer, you will need to take 3 steps:

  1. Choose a Goal Reporting Column that the goal stat will fit into, or create a new one
  2. Add the Goal details
  3. Enable the goal for your offer(s) and set commission if needed

Goal Reporting Columns

To start, go to the Offers Admin -> "Goal Reporting Columns" tab in the left side navigation to view your existing Goal Reporting Columns. If you do not see an existing column that fits this goal you can use the "Add New Column" button in the top right of this page:


If you are adding a new column you will need to specify the following details:


  • Column Name - The name of the column that should display in your Reporting Admin.
  • Enabled - This setting controls whether or not the goal can be used, and displayed in reporting.
  • Display Revenue - Select this setting if the goal has revenue associated that should be displayed in reporting
  • Admin Only - Enable this setting if the goal should not appear in affiliate reports
  • Notify Type - If a type is chosen, NATS for Networks will send notifications to affiliates as if the goal transaction is the type specified.

Adding a Goal

After you've chosen an appropriate reporting column for this goal, you can use the "Manage Goals" tab in the left side navigation to view existing goals. To add a new one, click the "Add New Goal" button in the top right:


When adding a new goal you will need to specify the following details:


  • Goal Name - The name of the Goal or event you want to track.
  • Goal slug - The value that you will pass in the postback to your install in parameter "goal_slug" to indicate what type of event you are reporting.
  • Reporting Column - The Reporting Column you chose or created in the previous setup step.

Enabling a Goal for an Offer

To enable goals for an offer, go to the Offers Admin and find the offer that you want to add the goal to. Once you've found the offer, use the actions drop down in the far right column and choose the "Edit Offer Details" action. Then, scroll down to the "Goal Details" section on this page and click the "Click To Add an Offer Goal" link:


To enable the goal for the offer, you will need to specify the following details:

  • Commission Type - The structure for payouts to affiliates. Possible values: "% of CPS" for revenue share; "$ per CPA" for flat amounts per Goal.
  • Commission Amount - Either the percentage or dollar amount for the chosen Commission Type
  • Revenue Type - This field lets you specify how you are going to report the network revenue for these Goals if needed. These are the available options:
    • From URL - With this option you will pass the network revenue in either "amount" or "revenue" parameter when reporting a goal event to your install.
    • $ Flat - This option will add another input to the form, "Revenue Amount", which lets you specify the network revenue for these Goal Events as a flat amount. If this option is used, the "Revenue Amount" specified will always be used even if you include "amount" or "revenue" when reporting the goal event to your install.
    • % of CPS - You can use this option if your network revenue is a percentage of the Goal amount. This option is commonly used in revshare models (ex: shopping cart sales). If chosen, you will see another input added to the form, "Revenue Amount", which lets you specify your network revenue percentage of the Goal "amount" reported.
  • Revenue Amount - This field will only appear if you choose "$ Flat" or "% of CPS" for "Revenue Type".
  • Affiliate Referral Payout - Whether or not affiliate referral payouts should occur for these Goals
  • Affiliate Manager Payout - Whether or not affiliate manager payouts should occur for these Goals
  • Offer Partner Payout - Whether or not offer partner payouts should occur for these Goals

Make sure to click the "Save Changes" button at the bottom of the form when finished

Reporting Goals to NATS for Networks

The way you report goals to your NATS for Networks install depends on the Offer's "Conversion Type" setting. You can check the conversion type of your Landing Page by going to the "Offers" Admin, finding the Offer in question, and using the "Edit" button in the "Landing Pages" column.


Here is an example on how to build a pixel that can be used for tracking goals. When this pixel is loaded, the goal will be reported to NATS for Networks:

<iframe src='{OFFERID}&goal_slug={GOAL_SLUG}&subscription_id={SUBSCRIPTION_ID}&orderid={ORDERID}' height=1 width=1></iframe>

You will need to replace the following place holders in the example above:

  • {OFFERID} - the offerid that the goal is for
  • {GOAL_SLUG} - the Goal Slug defined when adding the goal in the admin
  • {SUBSCRIPTION_ID} - the customer ID from your system so that NATS for Networks can put this goal in the same customer record as their other events. By default this parameter is required. To make the "subscription_id" parameter not required for your pixels, you can turn off the configuration "Require Subscription Ids for Goals" in the Config Admin -> Project Settings tab in left side navigation -> Offer Settings section.
  • {ORDERID} - (optional) the transaction or event ID from your system. Sending this will help NATS for Networks ensure that if the same pixel loads multiple times, we will only record the event once. To make the "orderid" parameter require for your pixels, you can turn on the configuration "Require Order Ids for Goals" in the Config Admin -> Project Settings tab in left side navigation -> Offer Settings section.


For information on how to report goals via postback, please visit our NATS for Networks Postback Examples article.