NATS For Networks Offer Goals

NATS For Networks For Affiliates Automatic SubIDs Affiliate Stats Dumps Linkcode Affiliate Custom Pixels Affiliate Host and Post Affiliate Area Affiliate Account Details Affiliate Account Change Log Affiliate Creatives Affiliate Creatives Search Affiliate Settings Affiliate Custom Pixels Affiliate Linkcodes Affiliate Linkcode Settings Affiliate Login History Affiliate Messages Affiliate Dashboard Dashboard Key Statistics Dashboard Statistics Summary Affiliate Payment History Quick Links Affiliate Referrals Report Affiliate Referring URL Report Affiliate Remote Login Affiliate Signup Affiliate Statistic Filters Affiliate Statistic Views Affiliate SubIDs NATS For Networks Setup Creating Admin Accounts Tracking Domain Edit Affiliate Text Edit CSS Colors Getting Started Admin Quick Start Guide Tracking in NATS For Networks Pixel Builder Postback Examples Replacement Variables Currency Exchange Rates Admin Dashboard The Admin Dashboard Reporting Admin The Reporting Admin Track and Strack   Report Breakdowns Profit and Loss Report Subscription Report Transactions Reports Affiliate Ratios Report Affiliate Managers Report Referral Tier Payouts Report Referral Signup Payouts Report Additional Commissions Report Graphical Affiliate Comparison Report The Single Day Comparison Report Actual Affiliate Payments Report Offers Admin The Offers Admin Offers Offer Setup Affiliate Referrals Tracking Domain Commissions Commission Changes Suppression Lists Pixel Builder ID Numbers Offer Partner Offer/Landing Page Redirection Setting Rules Admin Host and Post Offer Goals Affiliates Admin The Affiliates Admin ID Numbers Affiliate Managers Affiliate Referrals Affiliate Activation Admin-Only Settings Affiliate Overrides Creating Admin Accounts In-House Accounts Add Manual Sale Manual Invoice Affiliate Documents Affiliate Enabled Offers Change Affiliate Status Account Changes Advertisers Admin The Advertisers Admin Account Changes Advertiser Invoices Generate Invoice Advertiser Approval Change Advertiser Status Customers Admin Customers Admin Manually Adding a Customer ID Numbers Payments Admin The Payments Admin Payvia Types Payout Periods Payvia Dump Formats Payment Dump Entry Numbers Payment Dump Variables Check Functions Setting Rules Payment Methods Payza REST API General API Overview GET /service/ping GET /service/set_currency_exchange_rates Advertiser POST /advertiser/add_advertiser PATCH /advertiser/edit_advertiser Affiliate GET /affiliate/get_links GET /affiliate/get_single_link GET /affiliate/search GET /affiliate/decode_trackingcode PATCH /affiliate/edit_affiliate POST /affiliate/add_affiliate POST /affiliate/affiliate_login_ips Config GET /config/get_global_void_ips GET /config/get_global_post_ips GET /config/get_global_hostnpost_ips POST /config/add_global_void_ip POST /config/remove_global_void_ip POST /config/add_global_post_ip POST /config/remove_global_post_ip POST /config/add_global_hostnpost_ip POST /config/remove_global_hostnpost_ip Creative GET /creative/get_creatives GET /creative/get_creative_fields GET /creative/get_creative_rules PATCH /creative/delete_creative PATCH /creative/edit_creative PATCH /creative/edit_creative_rules PATCH /creative/undelete_creative POST /creative/add_creative POST /creative/add_creative_rule POST /creative/delete_creative_rules Offer GET /offer/get_conversion_caps GET /offer/check_orderid_exists GET /offer/get_commission_changes GET /offer/get_details PATCH /offer/activate_offer PATCH /offer/edit_landing_page PATCH /offer/edit_offer PATCH /offer/pause_offer PATCH /offer/set_commission_change_payouts PATCH /offer/set_enabled_affiliates PATCH /offer/set_offer_categories PATCH /offer/set_offer_countries PATCH /offer/set_offer_goals PATCH /offer/set_offer_groups PATCH /offer/set_offer_marketing_types PATCH /offer/store_offer_ips POST /offer/add_commission_change POST /offer/add_landing_page POST /offer/add_offer POST /offer/add_tracking_domain Reporting GET /report/profitloss GET /report/transaction Customer PATCH /customer/lock PATCH /customer/unlock GET /customer/export PATCH /customer/forget Transaction GET /transaction/transaction_payout_preview PATCH /transaction/transaction_update_revenue_by_orderid PATCH /transaction/transaction_update_revenue_by_transaction_hash POST /transaction/process_void POST /transaction/process_chargeback POST /transaction/process_reversal GET /transaction/click_details Creatives Admin The Creatives Admin Add New Creatives Add New Creative Type Tracking Code Code Builder Track and Strack Setting Rules   Default Creative Types Creative Types Image Banners Flash Banners Dynamic Text Banners Feeds Mailers Video Download Video Embed Page Peels IM Popups Footer Ads Page Ads Overlays Communications Admin The Communications Admin Add News Item Sending Messages Signup Questions Configuration Admin The Configuration Admin Affiliate Signup Postback URL Edit Affiliate Text Edit CSS Colors Misc. Rules Freeform Date Affiliate Custom Signup Tracking Code Tracking in NATS For Networks Void Conversions Remotely

Overview and Setup

A surfer's click can lead to different events that you may want to track with NATS for Networks. The default events that can be tracked are:

• conversion - the initial transaction for a customer
• continuity - any transaction after the initial (commonly used in recurring subscription models).

For any other events that you want to track, NATS for Networks allows you to define custom events called "Offer Goals". One common example of a Goal is a free signup or registration.

To set up custom goal tracking for an offer, you will need to take 3 steps:

1. Choose a Goal Reporting Column that the goal stat will fit into, or create a new one
   
2. Add the Goal details
   
3. Enable the goal for your offer(s) and set commission if needed
   

Goal Reporting Columns

To start, go to the Offers Admin -> "Goal Reporting Columns" tab in the left side navigation to view your existing Goal Reporting Columns. If you do not see an existing column that fits this goal you can use the "Add New Column" button in the top right of this page:

If you are adding a new column you will need to specify the following details:

• Column Name - The name of the column that should display in your Reporting Admin.
• Enabled - This setting controls whether or not the goal can be used, and displayed in reporting.
• Display Revenue - Select this setting if the goal has revenue associated that should be displayed in reporting
• Admin Only - Enable this setting if the goal should not appear in affiliate reports
• Notify Type - If a type is chosen, NATS for Networks will send notifications to affiliates as if the goal transaction is the type specified.

Adding a Goal

After you've chosen an appropriate reporting column for this goal, you can use the "Manage Goals" tab in the left side navigation to view existing goals. To add a new one, click the "Add New Goal" button in the top right:

When adding a new goal you will need to specify the following details:

• Goal Name - The name of the Goal or event you want to track.
• Goal slug - The value that you will pass in the postback to your install in parameter "goal_slug" to indicate what type of event you are reporting.
• Reporting Column - The Reporting Column you chose or created in the previous setup step.

Enabling a Goal for an Offer

To enable goals for an offer, go to the Offers Admin and find the offer that you want to add the goal to. Once you've found the offer, use the actions drop down in the far right column and choose the "Edit Offer Details" action. Then, scroll down to the "Goal Details" section on this page and click the "Click To Add an Offer Goal" link:

To enable the goal for the offer, you will need to specify the following details:

• Commission Type - The structure for payouts to affiliates. Possible values: "% of CPS" for revenue share; "$ per CPA" for flat amounts per Goal.
• Commission Amount - Either the percentage or dollar amount for the chosen Commission Type
• Revenue Type - This field lets you specify how you are going to report the network revenue for these Goals if needed. These are the available options:
  • From URL - With this option you will pass the network revenue in either "amount" or "revenue" parameter when reporting a goal event to your install.
  • $ Flat - This option will add another input to the form, "Revenue Amount", which lets you specify the network revenue for these Goal Events as a flat amount. If this option is used, the "Revenue Amount" specified will always be used even if you include "amount" or "revenue" when reporting the goal event to your install.
  • % of CPS - You can use this option if your network revenue is a percentage of the Goal amount. This option is commonly used in revshare models (ex: shopping cart sales). If chosen, you will see another input added to the form, "Revenue Amount", which lets you specify your network revenue percentage of the Goal "amount" reported.
• Revenue Amount - This field will only appear if you choose "$ Flat" or "% of CPS" for "Revenue Type".
• Affiliate Referral Payout - Whether or not affiliate referral payouts should occur for these Goals
• Affiliate Manager Payout - Whether or not affiliate manager payouts should occur for these Goals
• Offer Partner Payout - Whether or not offer partner payouts should occur for these Goals

Make sure to click the "Save Changes" button at the bottom of the form when finished

Reporting Goals to NATS for Networks

The way you report goals to your NATS for Networks install depends on the Offer's "Conversion Type" setting. You can check the conversion type of your Landing Page by going to the "Offers" Admin, finding the Offer in question, and using the "Edit" button in the "Landing Pages" column.

Pixels

Here is an example on how to build a pixel that can be used for tracking goals. When this pixel is loaded, the goal will be reported to NATS for Networks:

<iframe src='http://example.natsfornetworks.com/signup/process_pixel.php?oid={OFFERID}&goal_slug={GOAL_SLUG}&subscription_id={SUBSCRIPTION_ID}&orderid={ORDERID}' height=1 width=1></iframe>

You will need to replace the following place holders in the example above:

• {OFFERID} - the offerid that the goal is for
• {GOAL_SLUG} - the Goal Slug defined when adding the goal in the admin
• {SUBSCRIPTION_ID} - the customer ID from your system so that NATS for Networks can put this goal in the same customer record as their other events. By default this parameter is required. To make the "subscription_id" parameter not required for your pixels, you can turn off the configuration "Require Subscription Ids for Goals" in the Config Admin -> Project Settings tab in left side navigation -> Offer Settings section.
• {ORDERID} - (optional) the transaction or event ID from your system. Sending this will help NATS for Networks ensure that if the same pixel loads multiple times, we will only record the event once. To make the "orderid" parameter require for your pixels, you can turn on the configuration "Require Order Ids for Goals" in the Config Admin -> Project Settings tab in left side navigation -> Offer Settings section.

Postbacks

For information on how to report goals via postback, please visit our NATS for Networks Postback Examples article.